Overview We conform to a model you won’t find anywhere else in healthcare.

The Benefits We bend all the typical agency rules.

Curious? Read our founder’s explanation of how we deliver unmatched results.

What We Offer Unleash your brand’s potential with a worldwide creative network.

Engaging the right people at the right time for the work at hand offers you unorthodox agility and unparalleled performance. CrowdPharm, our creative partner, brings a global network of 3,500+ healthcare-focused specialists to deliver just that advantage.

  • Services
    • Account Management
    • Art Direction
    • Brand Strategy
    • Commercial Strategy
    • Consumer Goods Packaging
    • Copywriting
    • Data + Analytics
    • Digital Strategy + Media
    • Medical Writing
    • Market Research
    • Interactive Programs
    • Launch and Pre- and Post- Support
    • Project Management
    • Strategic & Tactical Planning
    • Video Production
  • Therapeutic areas
    • Animal Health
    • Asthma
    • Cardiovascular
    • Diabetes
    • Gastrointestinal
    • HIV
    • Immunology
    • Medical Marijuana
    • Oncology
    • Pain
    • Rare Disease
    • Women’s Health
  • Industry solutions
    • Brand Launch Campaigns
    • B2B Marketing
    • Business Development
    • Clinical Trials
    • Cross-Functional Collaboration
    • Disease Awareness
    • HCP, DTC & OTC Outreach
    • Health Insurance Outreach
    • Life Cycle Optimization
    • Mature Brand Harvesting
    • Medical Device Marketing
    • Medical Education
    • Mobile Health Support
    • Nurse Training
    • Patient Education
    • Social Media Marketing

Who we are

Meet some of the team.

Mike Myers Headshot

Mike Myers

Managing Director & Founder

With 30+ years of experience, Mike is a global healthcare expert in strategy, marketing and advertising, and business communications.

Ingrid Dahlin Headshot

Ingrid Dahlin

Director, Client Service

Ingrid has 20+ years of experience helping clients develop long-term brand strategies that drive businesses—and success.

Maureen Wendell Headshot

Maureen Wendell

Director, Strategy

For 25+ years Maureen has led clients through brand marketing strategies that drive commercialization and life-cycle optimization.

Dan Lutz Headshot

Dan Lutz

Executive Creative Director, CrowdPharm

Dan’s 25+ years of creative expertise lies in managing the client work we source from our global network.

Jennifer Tran Headshot

Jennifer Tran

Senior Account Executive

Jennifer is a digital marketing expert with extensive account and project management experience in web and social development.

Ed Decker Headshot

Ed Decker

Director of Finance & Operations

Ed’s 20+ years of agency finance and operations leadership sets the gold standard for successful business integration and growth.

Jenn Reilly Headshot

Jenn Reilly

Vice President, Account Director

Jenn has 15+ years of rare and orphan diseases experience and has successfully led key stakeholders through launch and post-launch initiatives.

What Clients Say

“We wanted to call attention to our Seniors for Seniors program with a new brochure. Lucky for us, two Cross & Wild employees volunteer at the Foundation. They jumped on board, reached out to their global talent network, and in days delivered several amazing concepts that captured the powerful, emotional connection senior humans have with senior dogs. We were blown away.”

Founder, Frosted Faces Foundation

“Product launches are stressful. The Cross & Wild team met our every need, pivoting and collaborating at exactly the right times throughout the pre-launch and launch process, providing value at each step. We successfully ‘sailed through’ our launch.”

Product Director, Pharmaceutical Company

“We needed an agency to develop a communications strategy for our new chronic pain assessment product, as well as our portfolio of pain-related tests and services. Cross & Wild’s healthcare strategists and medical talent developed the messaging and creative campaign in preparation for our launch, along with the tools and direction to position our company as a key partner in the management of chronic pain. Recommend highly.”

CFO, Clinical Diagnostic Laboratory

Let’s talk unbridled opportunity, shall we?

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Get ready for an uncharacteristically liberating experience!

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